Facebook Fundraising Works

Facebook allows you to share why you believe in New Life’s mission with your peers with the click of a button. The more you share about New Life, the more you grow our network of people that believe no one should have to eat, sleep, or live on the floor.

Why start a Facebook fundraiser?

Make a difference virtually. You are supporting individuals and families transitioning from homelessness while staying safe at home.

Facebook does not charge you to start a fundraiser or take any percentage, meaning it is free to fundraise.

Your friends and family can donate directly through Facebook, making fundraising simple and easy.

Go at your own pace. How much time and effort you put into fundraising is entirely up to you.

How to Start a Facebook Fundraiser


The green numbers correspond to the steps.

  1. Go to this link

    You will be brought directly to the Facebook create a fundraiser page already prefilled with New Life's information. You may be prompted to login to your Facebook account first.

  2. What is your goal?

    The default is $200, but fundraisers for New Life have raised as much as $3,000!

  3. When do you want your fundraiser to end?

    The campaign ends on (insert date). You’re welcome to fundraise the entire campaign or maybe dedicate a week to fundraising as much as you can. Set a time frame that works for you.

  4. Why are you raising money for New Life?

    This message is prefilled but we encourage you to add a personal touch. Here's a few examples:

    • "Have volunteered at New Life for the past three years, I wanted to start a fundraiser of my own."
    • "As a Client Host for New Life, I can personally attest to the difference furniture can make in the lives of people transitioning from homelessness."
    • "I've given furniture to New Life knowing my things are being reused instead of going to a landfilll. I'm fundraising so New Life can continue to grow and serve even more people."
  5. Click/tap Create

    There are some other editable features, including fundraiser title and cover photo, but the default is just fine! As we said, you can put in as much time as you wish creating and running your fundraiser.

Best Practices

Wasn't that easy? Here's a few tips to maximize your fundraising success.

Be personal. Share why you were driven to fundraise on behalf of New Life. Include photos of yourself volunteering at New Life or participating in our 5K if you have them.

Know your audience. Think about your Facebook friends. If they’re students on limited budgets, try encouraging small donations from a lot of people. If you have a limited number of friends, take a more targeted approach by reaching out to them individually.

TAG US. Tag us on Facebook @newlifefurniturebankofma and Instagram @newlifefurniturebankma so people can learn more about us from your posts.

Share! Share! Share! Post about your fundraiser regularly and encourage your friends to share your fundraiser.

SHOW GRATITUDE. A simple "thank you" can go a long way. Make sure to send a message, write a letter, or make a call thanking people that contribute to your fundraiser.

Prefer Instagram?

Since Facebook owns Instagram, fundraising on this platform is seamless by utilizing the Instagram story donate button. Review this helpful guide from Facebook for instructions.

Content Library

Feel free to use any of these images and captions in sharing your fundraiser.

Sample Captions

New Life Furniture Bank of MA has saved thousands of furniture pieces from landfills by providing gently-used furniture to individuals and families transitioning out of homelessness. Join me in fundraising for New Life so they can continue to help the planet and its people.

Turn hardship into hope, need into joy, and loss into comfort by contributing to my fundraiser for New Life Furniture Bank of MA. Let's get New Life to their $135,000 goal!

I am fundraising for New Life Furniture Bank of MA because I believe no one should have to eat, sleep, or live on the floor. Join me in reaching my $___ goal!

Join me in raising money for New Life so they can continue to serve veterans, single parents, domestic abuse survivors, seniors, victims of fire, those with a disability, and others transitioning from homelessness.

The need for furniture is growing during this pandemic. Support my fundraiser for New Life so we can reduce the number of people that have to sleep on the floor.

Help individuals and families transitioning out of homelessness get the furniture they need to live with security, comfort, and hope by supporting my fundraiser for New Life Furniture Bank of MA.

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