Social Media #

Platforms #

• Facebook
• Instagram
• YouTube
• Linktree
• NextDoor

Content #

*denotes template available

Goal: 3 posts/week minimum

• *Tuesday – High need items – Facebook, Instagram, Blog
• *Friday – Volunteer feature/recruitment – Facebook, Instagram (and blog if it’s a spotlight
• *Sunday/Monday – client stat, quote, or photo

Additional #

There is reusable content saved in Box. There are reusable templates saved in Canva.

• Post about holidays, theme months, and other special occasions on the day or during the time frame
• *What we accept tip e.g. can take a small dining table, can’t take a large dining table
• *New Life words e.g. “delinting”
• *Drop-off closings – Facebook, Instagram, NextDoor, website covid notice plugin

Guidelines #

• Tie to our mission or organization when possible.
• Content related to veterans, volunteer stories/features, client stories, and events/cleanouts get the most engagement.
• Tag relevant accounts.
• Include locations for off site events especially.
• Copy text from the image/video in the caption so it is accessible to those with visual impairments.

Engagement Practices #

• React and, if needed, respond to comments.

Info Manager Tasks #

• If someone reacts or comments to a post, invite them to like/follow our page.
• Answer messages and comments with questions promptly.

Website #

• Share closings to the website using Coronavirus Notice Message. See screenshot. Disable after the closing.