Social Media #
Platforms #
- YouTube
- Linktree
- NextDoor
Content #
*denotes template available
Goal: 3 posts/week minimum
- *Tuesday – High need items – Facebook, Instagram, Blog
- *Friday – Volunteer feature/recruitment – Facebook, Instagram (and blog if it’s a spotlight
- *Sunday/Monday – client stat, quote, or photo
Additional #
There is reusable content saved in Box. There are reusable templates saved in Canva.
- Post about holidays, theme months, and other special occasions on the day or during the time frame
- *What we accept tip e.g. can take a small dining table, can’t take a large dining table
- *New Life words e.g. “delinting”
- *Drop-off closings – Facebook, Instagram, NextDoor, website covid notice plugin
Guidelines #
- Tie to our mission or organization when possible.
- Content related to veterans, volunteer stories/features, client stories, and events/cleanouts get the most engagement.
- Tag relevant accounts.
- Include locations for off site events especially.
- Copy text from the image/video in the caption so it is accessible to those with visual impairments.
Engagement Practices #
- React and, if needed, respond to comments.
Info Manager Tasks #
- If someone reacts or comments to a post, invite them to like/follow our page.
- Answer messages and comments with questions promptly.
Website #
- Share closings to the website using Coronavirus Notice Message. See screenshot. Disable after the closing.
![](https://newlifefb.org/knowledge/wp-content/uploads/2023/04/Screen-Shot-2023-04-13-at-10.07.35-AM.png)