This is for fundraising, social media, newsletters, and other communications to the public for consistency and clarity.
Clients #
General #
- “Individuals and families”
- “Households”
- “People”
- “Clients” unless it’s in reference to the number served
- “Families”
- “Clients” in reference to the number served because it doesn’t paint the whole picture. 20 clients can be interpreted as 20 people even though it’s many more people with households of 2+.
Specifics #
- People-first language. View more examples and explanations here or here.
- “persons with disabilities“
- “has ______” e.g. has a disability
- “accessible ______” e.g. accessible bathroom
- “living with ______” e.g. living with a disability
- “domestic violence survivor“
- “experiencing homelessness” (explanation)
- Disability-first language
- “disabled“
- “domestic violence victim“
- “handicap _____” e.g. handicap bathroom
- “homeless”
Warehouse/New Life #
Consistency allows people to become familiar with our identity.
- “New Life Furniture Bank of MA” in communications going out to the public the first time it’s said/written
- “New Life” after describing it as New Life Furniture Bank of MA or in communications to existing New Life partners, volunteers, donors, etc. or if New Life Furniture Bank of MA was already stated
- “New Life warehouse” or “our warehouse” in reference to the warehouse
- “NL”
- “NLFB”
- “New Life FB”
- “New Life Furniture Bank” as there is another furniture bank unaffiliated with us called New Life
- “Donation Center” in reference to the warehouse
Processes #
- “give furniture” in reference to giving furniture
- “donating” or any variation in reference to financial contributions
- referring to giving furniture as a donation
- highlighting that we repair, paint, and clean to discourage recieving furniture that needs work or extensive cleaning, as we do not have the resources to do so